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the IDEO Way

IDEO as the world’s leading design consultant, IDEO has had many multinational company begging to be their customer. Not just to ask a design, but to figure out how the IDEO way of innovation. The IDEO way of seeing things has inspired many people & companies and also teached them in the most unique way, yet simple.

Walk into any bookstore, and you’ll find countless numbers of books on innovation. In many of them you’ll find chapters detailing a man named David Kelley, and his company, IDEO Product Development.

Virtual Advisor Inc

One of my favorite is what they told us on how to write a book like the IDEO way, instead of telling us to study, practice, or even put more effort, IDEO told us to grab a “3×5” cards like storyteller1, and capture every of your best story as you think of it. As we write down the story each one of the story on a seperate card, or clipping quotes or put drawings, the chapter outline will come later as in a pattern-recognition process which involves spreading the story cards on the floor. For a person like me, who never started my own writing because of thousands excuses of mine, it was a mind-blowing solution. It didn’t take time, no financial expense, and no need to focus. It gives a sight to my busy routine and a hope to make my own book to happen. The IDEO Way truly a winner, it already gave an impact to my life just by reading one of their articles! I can’t imagine how innovative my life would be if I read the whole book. Hahaha..Anyway, here is the book cover if you’re interested after reading my post about it:








From what I read, David Kelley clearly sees creativity as a discipline that can be learned and improved. He said,

It is a radical notion, in its way: the idea that creativity can be summoned at will, with a process not unlike the scientific method. That contradicts what most people — including the 50 students sitting mesmerized before him — have always thought. “That to be creative, an angel of the Lord appears and tells you what to do

Here are some pictures of my favorite IDEO products:





IDEO redifined good design by creating experiences, not just products. Now it’s changing the way companies innovate.


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